Doing Good, and doing well (enough)

The NY Times reports on the rise of a new sort of corporate structure, L3C companies, that explicitly mandates social benefits be balanced with profits.  These "low-profit" limited liability corporations as the new phase of social entrepreneurship, and could point the way for more conventional corporate entities as well that are the focus of the 99% protestors opprobrium.  Indeed, all corporations should also take into account social good along with executive compensation and shareholder value, seeing a judicious balance for the long-term health of the company as well as the good of society.