Americans are drinking much less coffee than they did in the 1940s and 1950s — down by almost half from a peak in 1946. And such changing trends in Northern countries have profound impacts in the global South where coffee is produced.
Retailing for $20-$50 a pound (and going much higher),
third wave coffees usually come from single farms, with provenance,
terroir, and cup quality discussed in the language of fine wines.
Coffee's complex flavour profile is especially sensitive to climate,
moisture, and soil conditions; and third wave coffees are varietals
provenanced from single estates. . . . Read full article on PopAnth here