This begs the question: Does more choice make us happier? The instinctive American response would certainly be yes, but a comparison of German and US shoppers suggests otherwise.
Tuesday, October 16, 2012
Can reducing our choices increase our happiness? PopAnth link
In Michael Lewis' recent profile of Obama in Vanity Fair, the President remarks, “You’ll see I wear only gray or blue suits. I’m trying to pare down decisions. I don’t want to make decisions about what I’m eating or wearing. Because I have too many other decisions to make.” While my work is much less stressful that Obama's, I too have stopped making eating decisions (I order what someone else at the table has ordered or whatever my wife cooks) to reduce the number of choices I have to make in daily life. If I go to the supermarket, rather than compare prices and sizes, I pick the brand name I see first. It is worth the extra 20 cents to not have to worry over another decision.
Posted by Ted Fischer at 2:24 PM